Instrument everything
If it can't be measured, it doesn't ship. Every channel maps to a metric, and every metric ties back to revenue you can defend in a board meeting.
Orbiq is an AI-driven marketing studio where every recommendation carries a number, and every number traces back to revenue.
We started Orbiq in 2019 with a simple frustration: too much marketing ran on instinct and slide decks, while the data that could settle the argument sat unused. So we built a practice that treats growth the way engineers treat a system — instrumented, testable and improved on a schedule.
Today the studio pairs analysts, strategists and performance leads around one shared dashboard. AI does the heavy lifting on forecasting and audience scoring; people decide what matters and why. The result is marketing that compounds: each month's experiments make the next month's decisions sharper.
We work with teams worldwide from our base in Austin, Texas — from first paid experiments to enterprise-grade attribution. The brief is always the same: find the few levers that move the numbers, then prove the impact.
If it can't be measured, it doesn't ship. Every channel maps to a metric, and every metric ties back to revenue you can defend in a board meeting.
AI models score demand and audiences before budget moves, so spend follows evidence instead of last quarter's hunch.
We design for the second year, not the first week. Modular foundations let one channel expand into multi-channel orchestration without a rebuild.
Daniel CarterFounder & Growth Lead
Sophia MitchellHead of Analytics
Ethan WalkerStrategy Director
Isabella ReedPerformance Lead
Tell us where you're trying to grow, and we'll show you the levers worth pulling first.
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